Our Mission
Our "why" is simple. We are determined to make a little corner of the world - and your medicine cabinet - a little kinder. Kinder to humans, to the earth, to animals, to our bodies and selves. That's the kind of beauty we celebrate!
Because we care.
Franklin & Whitman is a kindness-driven beauty care company that exists to enrich the earth and all life on it. We are driven by three core values: clean ingredients, kind humans, and happy dogs....because who doesn't love dogs??? Plus, a portion of every F&W sale goes to dog rescues nationwide.
Use, reuse, recycle.
Care for our planet is an imperitive for us- and this is where we need your help! Our recycling program gives new life to your returned product containers (after they've been fully used & loved, ofc) by repurposing thm into other products, such as our glass face mask bowls. We'd be stoked if you join us as we do our small part to reach a better tomorrow. Oh, and there just might be a free clay mask in it for you, too!
We only use the good stuff.
We are proud to handcraft all-natural products that outperform high-end commerical brands, without cutting any corner. Ever. All of our ingredients are PETA-certified vegan & cruelty free. In other words, they're better for you AND they work better. A win-win in our books.